Friday, August 19, 2011

-Is Nivea the one who needs to Re-civil ?-

Nothing catches the media’s attention like an advertisement that can cause a social pandemonium. Nevia (skin care –line ) caused a little too much controversy , with its most recent adv. , well I can’t but admit that telling a black man to get rid of what seems to feel natural ( in this case an afro and a beard )is wide of the mark ! I mean since when is having facial hair an uncivilized look ?
My opinion this Adv. is not neatly picked and They most probably put it to create controversy.… coz come on am sure most of us agree that sending rude subliminal racial massages in a public Adv is wrong ,,,RIGHT? ….. That being said , earlier today NIVEA released a public admission of guilt in a statement on face book saying “Thank you for caring enough to give us your feedback about the recent 'Re-civilized' NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company."…
Little too late ?